[42] pp.

1927

Creation Lucien Lelong on cover

Parisian fashion folio w/ illustrated plates throughout

12 1/2″ x 9 1/2″

VG

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AGB is one of the most luxuriously equipped fashion magazines of the twenties and thirties, ed. by the traditional fabric producer Art-Got-Beaut (AGB – Albert Godde Bedin), founded in 1767. With designs and models by renowned fashion designers of Art Deco.

Paris, Successors of Albert Godde, Beddin et Cie, N82 Juin 1927 – 7th year, in-4, softcover, cover illustrated in colour bound by a cord. Albert Godde, Beddin et Cie, prestigious Lyon silk establishments founded in 1867, published the prestigious fashion magazine “Art Got Beaut” from 1920 onwards; This magazine was published for 13 years, presenting the creations of great couturiers, milliners, prop makers, lingerie houses and frivolities, as well as samples of their printed fabrics. on journalistic texts by ric Bagge, Odette Marjorie, Lucie Neumeyer . extensively illustrated with stencils, often laminated, and completed by the presentation of A.G.B. fabric samples on the flyleaves. “Magazine publishing monthly the most beautiful models of the great couturiers in the exact color of their creation as well as all the fashionable fabrics” which appears between the 10th and 15th of each month. This magazine was called, at its beginnings and until 1921, “Les Succs Art Got Bon Ton” then its title changed definitively and became “Art, Taste, Beauty”. These two titles are a reminder of the initials of Albert Godde’s successors, Bedin & Cie. Each issue, initially composed of 6 double leaves, then increased to 8 double leaves. The numerous internal illustrations are glued or printed lithographically, in black or in colour and coloured with stencil: Brard, Colette, Dody, Drivon, Guillien, Valentin. The graphic technique is reminiscent of that of the Gazette du Bon Ton, the texts and illustrations are part of the same construction, the flat areas of colour are characteristic of Cubism and the respect of the colours of the original models is guaranteed by the manual stencil method. The endpapers are made up of fabrics launched by the A.G.B. Great couturiers participated in this elegant review: Drecoll-Beer, Jenny, Jeanne Lanvin, Joseph Paquin, Jean Patou, Maggy Rouff, Worth, Madeleine Vionnet. Beautiful example